Your buyers are on your site right now. See who they are. Free, no commitment.
Resource Center
Guides, research, and playbooks from the team building the identity layer for modern marketing.
Case Studies
47%
Visitor Resolution
$4.2M
Pipeline in 90 Days
3.2x
Lead-to-Meeting Rate
68%
Contacts Matched
3x
Attributed ROAS Visibility
62%
Previously Dark Traffic Resolved
How website visitor identification works: company-level vs. person-level, deterministic vs. probabilistic, and why match rates vary. A buyer’s guide to de-anonymizing your traffic.
Match rate is the most abused number in visitor identification. What it really measures, why reported rates are inflated, and how to verify any vendor’s claim on your own traffic.
A 7-step framework for evaluating intent data vendors — resolution depth, signal methodology, scoring models, activation surface, and data ownership.
How post-bid verification works (and fails), the pre-bid advantage, and what to look for in a DSP's native brand safety capabilities.
How agency holding companies, credit bureaus, and Tier 1 vendors are reshaping the identity market through aggressive M&A — and what it means for buyers.
A comprehensive analysis of 36+ intent data vendors across four resolution tiers — and how Delivr.ai’s person-level, PII-resolved approach outperforms the field.
Six protection tiers from baseline fraud blocking to full 4.7M-domain protection. Match the right tier to your campaign objectives and GARM compliance requirements.
Post-bid verification charges you to report on wasted spend. Pre-bid blocking eliminates it. See the math on why pre-bid brand safety is the future of programmatic.
A 7-step framework for evaluating identity resolution vendors — matching methodology, data ownership, ID interoperability, real-time capability, and total cost of ownership.
A comprehensive analysis of 30+ identity resolution vendors across five market segments — and how Delivr.ai’s deterministic, PII-first approach outperforms the field.
How Delivr.ai compares to other identity resolution platforms on accuracy, scale, compliance, and activation capabilities.
Account-level intent tells you a company is surging. Person-based intent tells you who to call and when. The difference changes everything.
A deep dive into how identity resolution works: from deterministic matching and identity graphs to real-time visitor identification at scale.
How to navigate the shift from cookies to tokenization, combining cookie-era scale with UID2.0 precision for the post-cookie future.
Attribution without identity is guesswork. Learn how person-level identity resolution transforms measurement from a reporting function into an operational revenue advantage.
The metrics that matter for ABM programs: from buying group coverage and engagement scores to pipeline velocity and deal size impact.
Traditional measurement is broken. Here's how forward-thinking CMOs are rebuilding their measurement stack around identity and attribution.
Marketing budgets hit 9.4% of revenue, yet half of CMOs can't prove ROI. Here's the 90-day playbook for privacy-first attribution.
Traditional audience segmentation is failing. AI-powered audiences built on person-level intent signals are setting a new performance standard for agencies.
The essential checklist every buyer should use when evaluating identity resolution platforms: data onboarding, privacy, activation, and accuracy.
From trillions of raw signals to person-based intent: how we acquire data, resolve identity, parse context with LLM intelligence, and deliver the most precise intent in the market.
Account-level intent identifies companies. Person-based intent identifies the individuals driving the purchase. Combine them with buying group ABM and results accelerate.
Original research on why people deny tracked behavior: defense mechanisms, psychological reactance, and what it means for identity resolution.
Stop guessing. Learn how to identify and reach buyers who are actively in-market using identity resolution and behavioral signals.
Buying Group Marketing aligns sales and marketing around entire buying committees, driving faster deals, reduced churn, and larger contract sizes.
The definitive 10-chapter guide to intent data in 2026: types, scoring methodology, the resolution spectrum from account-level to person-level, 36+ vendor landscape, activation playbooks, and the evaluation framework revenue teams need.
A comprehensive guide to evaluating data providers, the cookie collapse, account-level vs. person-based intent, and the ten criteria that actually matter.
Competitive comparisons are available for evaluation and SEO, but collapsed by default so the main resource browse stays focused on guides, research, and case studies.
Leadfeeder identifies visiting companies from IP. Delivr.ai resolves the person deterministically: named individual, verified contact, and open-web intent across 22,000+ topics at a 50%+ resolution rate.
Clearbit Reveal names the company from IP. Delivr.ai resolves the person deterministically: no fingerprinting, verified contact data, and person-level intent at a 50%+ resolution rate.
Factors.ai maps traffic to accounts and stitches attribution. Delivr.ai resolves the specific in-market person deterministically and scores intent across 22,000+ topics, on- and off-domain.
Common Room unifies community and social signals. Delivr.ai resolves the silent majority of in-market buyers across the open web deterministically: person-level, 22,000+ topics, 50%+ resolution.
G2 captures high-quality software review signals on G2.com. Delivr.ai captures the full buyer journey across the open web — 22,000+ topics, person-level PII, and a built-in DSP.
Warmly automates website visitor follow-up with chat and email. Delivr.ai resolves person-level intent across the open web and activates through a built-in DSP at enterprise scale.
RB2B identifies visitors on your website using probabilistic IP matching. Delivr.ai identifies buyers across the open web with 100% deterministic resolution and a built-in DSP.
DemandScience delivers qualified leads from IDG’s publisher network. Delivr.ai delivers person-level intent signals with full activation flexibility — you decide how to act on every signal.
Cognism excels at phone-verified European contacts with Bombora intent bolted on. Delivr.ai delivers proprietary person-level intent with multi-channel activation and full PII ownership.
Apollo layers third-party intent on a 275M-contact database. Delivr.ai starts with the behavior and resolves to the person — every signal tied to the individual who triggered it.
Anteriad verifies leads with human analysts. Delivr.ai resolves 1.1T monthly signals to known individuals through deterministic identity resolution — person-level precision at machine scale.
TechTarget captures high-quality editorial signals from its own publications. Delivr.ai captures the full research journey across the open web — resolved to the person, not the account.
Experian’s marketing identity is one division within a $7.2B credit bureau. Delivr.ai exists solely to resolve identities — 100% deterministic, with owned data and no FCRA complexity.
Wunderkind identifies visitors for cart recovery. Delivr.ai doubles the identification rate and serves every use case from demand gen to CTV.
Merkury identifies 30% more visitors. Delivr.ai identifies 50%+ — outperforming by over 60% with full PII output and no dentsu ownership strings.
TransUnion’s TruAudience combines credit file depth with probabilistic digital matching. Delivr.ai offers 100% deterministic resolution with owned data and simpler compliance.
Acxiom’s 260M-person graph is now Omnicom-owned. Delivr.ai delivers real-time deterministic resolution with full data ownership and zero agency conflicts.
Epsilon’s CORE ID powers Publicis’s $4.4B data strategy. Delivr.ai delivers deterministic PII resolution without agency ownership conflicts.
LiveRamp is the de facto identity standard. Delivr.ai delivers what LiveRamp’s token architecture wasn’t designed to provide — full PII resolution with data ownership.
Intentsify aggregates multi-source intent with persona-level analysis. Delivr.ai resolves to the actual person — no overlays, no guesswork.
ZoomInfo tells you who works at a surging account. Delivr.ai tells you who at that account is actually buying right now.
Demandbase maps buying group personas at accounts. Delivr.ai identifies the actual individuals — by name, with behavioral evidence.
6sense predicts which accounts will buy. Delivr.ai identifies the actual person whose research behavior has changed. Prediction vs. observation.
Bombora invented B2B intent data. Delivr.ai addresses the gap it was never designed to fill — telling you exactly who to call, not just which company is surging.