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54+ data attributes, >323 million unified profiles

Connect your business and consumer personas 

Get a single comprehensive view of a person across all standard B2B and B2C data products to increase digital activation, recognition, and fill-rates.

The Link You've Been Missing: Connect B2B and B2C Worlds

Universal Person Identifier (UP_ID) lays the foundation for us to tie the UP_ID into every facet and asset of the Co-Op and beyond - including open-source digital targeting.

Our Data

Providing connectivity across 7.5B rows of data to significantly increase the reach and quality of audiences.

Counts

A single person ID, integrating all key work-related, social, and consumer data points. 

Universal Person ID Schema

A universally recognized and standardized identifier for each person, which remains consistent throughout their lifetime.

Use Cases

Bridge the B2B & B2C data divide by merging work, social and consumer data

Significantly increase the reach and quality of audiences and reduce the amount of duplicate records that complicate contact information accuracy at a lower cost .

  • Web Visitor Attribution and Measurement

    Leveraging a comprehensive identity graph to recognize professional personas and resolve using consumer attributes.

  • Audience Activation

    Dramatic improvement in the ability to identify and deliver ads to professionals. Additionally, leveraging the prevalence of anonymized personal information connected to the consumer profile enhancing campaign performance.

  • Intent

    Take advantage of observed engagement with topic-specific content to understand in-market signal attributed to a decision maker or buying group member directly within your CDP.

  • Recruiting

    Universal person ID (UP_ID) provides a more foundational view of candidates, with work history, education, income, and other key demographic data. Getting better results faster.

  • Professional Insights

    Occupational insights, such as job title, level, and geography, for better targeting.

  • Calling

    Reach decision-makers faster without having to speak to gatekeepers through cellular-validated phone numbers. 

Driving connectivity between business and consumer persona

Create a unified customer journey, enhancing marketing attribution, and facilitate seamless data integration and enrichment.

Fulfill Data Supply Needs

leveraging the data acquisition machine & contributions by member, fix your data supply need.

Improve Core Data Capabilities

leveraging our data ecosystem to provide access to core stack capabilities

State-of-the-Art Tech Stack

leveraging our graph ensures you have the most sophisticated technology tech stack available.

a commitment to data security and governance 

CDP Resolution is committed to protecting its clients from the misuse and exploitation of the data we’ve been entrusted to process. We take a layered approach to data asset security and maintain privacy workflows that are compliant with legislation such as CCPA, GDPR Compliance and NIST. Learn More

Achieve Data Nirvana

1. Data Maturity Model

How advanced are your data capabilities? Unlock new insights and innovations by leveraging the Data Co-Op B2B data. We work with you to turn your data dreams into reality, no matter your data maturity.

2. Core Acquisition Framework: “The Machine”

The following is our Core Data Acquisition Framework where each ring represents a key component to how we acquire data:


  • Signals and Validation
  • Our first foundational component of our data acquisition framework built on top of our member contributed, online and offline, assets.
  • Insights and Digital Linkages
  • Our first foundational component of our data acquisition framework built on top of our member contributed, online and offline, assets.
  • With The Machine
  • Systematize Large Scale Data Acquisition, obtain predictable Processing Costs, achieve diversity of Data without the need to change the flow and have a inverse relationship between our increasing data ingest and costs.

3. Data Supply Chain Management

Our back-end platform designed to handle ingest, transform and score 30 Billion+ inbound signals daily. As a member, use one platform to build, deploy, and manage your data supply chain and get access

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