Identify Who Within Your ICP
is Actively In-Market with
Person-Based Intent
Identify real people, in real-time, on any platform, anywhere along the customer journey—all while respecting privacy.
Identify Website Visitors Actively Searching for Your Solutions with Person-Based Intent
Identify real people, in real-time, on any platform, anywhere along the customer journey—all while respecting privacy.
Identify Who Within Your ICP is Actively In-Market with Person-Based Intent
Traditional marketing casts a wide net, trying to generate awareness, so that individuals consider the brand when they enter the buying cycle.
Yet, 5-10% of your target market is typically in a buying cycle at any given time.
Person-based intent enables you to identify these in-market prospects and focus all of your activation resources on converting them into a sales-qualified opportunity.
Traditional marketing casts a wide net, trying to generate awareness, so that individuals consider the brand when they enter the buying cycle.
Yet, 5-10% of your target market is typically in a buying cycle at any given time. Person-based intent enables you to identify these in-market prospects and focus all of your activation resources on converting them into a sales-qualified opportunity.
Traditional marketing casts a wide net, trying to generate awareness, so that individuals consider the brand when they enter the buying cycle.
Yet, 5-10% of your target market is typically in a buying cycle at any given time. Person-based intent enables you to identify these in-market prospects and focus all of your activation resources on converting them into a sales-qualified opportunity.
How It Works
The Delivr.ai Platform leverages AI to analyze 35B signals a day from across the internet and then categorizes them into a taxonomy of 23K search topics. The platform then applies this topic taxonomy against an audience, which is a description of the targeted accounts. The audience consists of three elements that are customized per target market to execute within your campaigns
Description of the ideal account profile (IAP)
List of the job titles typically in the buying group within the IAP
List of the topics these individuals would be actively searching indicating they are doing research that is associated with being in a buying cycle
How It Works
The Delivr.ai Platform leverages AI to analyze 35B signals a day from across the internet and then categorizes them into a taxonomy of 23K search topics. The platform then applies this topic taxonomy against an audience, which is a description of the targeted accounts. The audience consists of three elements that are customized per target market to execute within your campaigns
Description of the ideal account profile (IAP)
List of the job titles typically in the buying group within the IAP
List of the topics these individuals would be actively searching indicating they are doing research that is associated with being in a buying cycle
How It Works
The Delivr.ai Platform leverages AI to analyze 35B signals a day from across the internet and then categorizes them into a taxonomy of 23K search topics. The platform then applies this topic taxonomy against an audience, which is a description of the targeted accounts. The audience consists of three elements that are customized per target market to execute within your campaigns
Description of the ideal account profile (IAP)
List of the job titles typically in the buying group within the IAP
List of the topics these individuals would be actively searching indicating they are doing research that is associated with being in a buying cycle
The platform then applies the topic taxonomy to the audience producing the contact details for the individual doing the research. The output is better than an MQL as these individuals are searching for a solution or your competitors to decide which vendor to engage with. We call these Conversation Qualified Lead s (CQL) as the AI is identifying the accounts and the specific individuals to prioritize with your activation strategies. The platform delivers the full contact record with an event into your CRM to provide the detail of the high intent topics being searched. Now you can identify which competitors to focus on based on who they are researching.
The platform then applies the topic taxonomy to the audience producing the contact details for the individual doing the research. The output is better than an MQL as these individuals are searching for a solution or your competitors to decide which vendor to engage with. We call these Conversation Qualified Lead s (CQL) as the AI is identifying the accounts and the specific individuals to prioritize with your activation strategies. The platform delivers the full contact record with an event into your CRM to provide the detail of the high intent topics being searched. Now you can identify which competitors to focus on based on who they are researching.
Person-Based Intent takes buyer intent data to the next level
by identifying the actual individuals who are demonstrating buying intent.
When an individual is actively searching for specific topics, this behavior is associated with researching to identify the solutions and vendors to engage with, to ultimately address a business need. Traditional buyer intent solutions only identify the account that is in-market, and the sales team is then required to spend valuable time trying to identify who within the account is doing the research. Valuable time is lost trying to identify who in the account to prioritize the engagement with given most often they are doing their research anonymously.
Person-Based Intent takes buyer intent data to the next level
by identifying the actual individuals who are demonstrating buying intent. When an individual is actively searching for specific topics, this behavior is associated with researching to identify the solutions and vendors to engage with, to ultimately address a business need. Traditional buyer intent solutions only identify the account that is in-market, and the sales team is then required to spend valuable time trying to identify who within the account is doing the research. Valuable time is lost trying to identify who in the account to prioritize the engagement with given most often they are doing their research anonymously.
Person-Based Intent takes buyer intent data to the next level
by identifying the actual individuals who are demonstrating buying intent. When an individual is actively searching for specific topics, this behavior is associated with researching to identify the solutions and vendors to engage with, to ultimately address a business need. Traditional buyer intent solutions only identify the account that is in-market, and the sales team is then required to spend valuable time trying to identify who within the account is doing the research. Valuable time is lost trying to identify who in the account to prioritize the engagement with given most often they are doing their research anonymously.
Early Activation
Prioritize engagement with the buyers as soon as they start researching solutions, positioning your brand as a thought leader early in their vendor analyses.
Precision Targeting
Identify all of the members of the buying group that are demonstrating buying intent and tailor campaigns to individual personas based on their roles, interests, and competitive research behaviors.
Early Activation
Prioritize engagement with the buyers as soon as they start researching solutions, positioning your brand as a thought leader early in their vendor analyses.
Precision Targeting
Identify all of the members of the buying group that are demonstrating buying intent and tailor campaigns to individual personas based on their roles, interests, and competitive research behaviors.
Early Activation
Prioritize engagement with the buyers as soon as they start researching solutions, positioning your brand as a thought leader early in their vendor analyses.
Precision Targeting
Identify all of the members of the buying group that are demonstrating buying intent and tailor campaigns to individual personas based on their roles, interests, and competitive research behaviors.
Sales Efficiency
Prioritize engagement with the buyers as soon as they start researching solutions, positioning your brand as a thought leader early in their vendor analyses.
Insights throughout Sales Cycle
Craft personalized engagement strategies with the content that aligns with each buyer’s unique journey, addressing pain points and differentiating your solution from the competitors they are researching.
Sales Efficiency
Prioritize engagement with the buyers as soon as they start researching solutions, positioning your brand as a thought leader early in their vendor analyses.
Insights throughout Sales Cycle
Craft personalized engagement strategies with the content that aligns with each buyer’s unique journey, addressing pain points and differentiating your solution from the competitors they are researching.
Sales Efficiency
Prioritize engagement with the buyers as soon as they start researching solutions, positioning your brand as a thought leader early in their vendor analyses.
Insights throughout Sales Cycle
Craft personalized engagement strategies with the content that aligns with each buyer’s unique journey, addressing pain points and differentiating your solution from the competitors they are researching.
Person-Based Intent eliminates the noise in your revenue function by eliminating the poor-quality MQLs that are consuming resources in your top-of-funnel processes. The Delivr.ai Platform will deliver the leads by identifying the 5-10% of your target market that is ready for an engagement, shifting your focus from trying to identify who to focus on to now getting razor-focused on developing the tactics to convert the CQLs into sales qualified leads SQLs!
Person-Based Intent eliminates the noise in your revenue function by eliminating the poor-quality MQLs that are consuming resources in your top-of-funnel processes. The Delivr.ai Platform will deliver the leads by identifying the 5-10% of your target market that is ready for an engagement, shifting your focus from trying to identify who to focus on to now getting razor-focused on developing the tactics to convert the CQLs into sales qualified leads SQLs!
Person-Based Intent eliminates the noise in your revenue function by eliminating the poor-quality MQLs that are consuming resources in your top-of-funnel processes. The Delivr.ai Platform will deliver the leads by identifying the 5-10% of your target market that is ready for an engagement, shifting your focus from trying to identify who to focus on to now getting razor-focused on developing the tactics to convert the CQLs into sales qualified leads SQLs!
