54+ data attributes,
>397 million unified profiles
| Use Case | Trait Label | API Label | Trait Description |
|---|---|---|---|
| B2B | Business Email | cdpresolution_B2B_business_email | Any business email attributed to this record, excluding any previous emails reported as being invalid. Any domain not included in the domain list for personal emails should be considered a business email. |
| B2B | Business Email Validation Status | cdpresolution_B2B_business_email_validation_status | The validation status of the associated business email |
| B2B | Department | cdpresolution_B2B_department | Department derived from the job title using the Seniority Clustering / Department mapping model |
| B2B | Direct Phone | cdpresolution_B2B_direct_number | The unique telephone number that is not mobile that is associated with the b2b email |
| B2B | Title | cdpresolution_B2B_job_title | The most common current job title attributed to this record |
| B2B | Title Last Updated | cdpresolution_B2B_job_title_last_updated | This is the Unix timestamp of the last update for the job title. |
| B2B | LinkedIn URL | cdpresolution_B2B_linkedin_url | LinkedIn URL for the individual |
| B2B | Account Industry | cdpresolution_B2B_primary_industry | The most occurant industry in the array associated with the firmographic data |
| B2B | Professional Address | cdpresolution_B2B_professional_address | professional address - could be the same as personal, company or different depending on company structure |
| B2B | Professional Address 2 | cdpresolution_B2B_professional_address2 | professional address - could be the same as personal, company or different depending on company structure |
| B2B | Professional City | cdpresolution_B2B_professional_city | professional city - could be the same as personal, company or different depending on company structure |
| B2B | Professional State | cdpresolution_B2B_professional_state | Address state code (2 letter abbreviation) |
| B2B | Professional Zip | cdpresolution_B2B_professional_zip | 5 digit Zip Code |
| B2B | Professional Zip +4 | cdpresolution_B2B_professional_zip4 | Plus 4 of contact ZIP |
| B2B | BusinessEmail(s) Supplement | cdpresolution_B2B_programmatic_business_emails | This feature is an array of all common business email formats, built from the first_name, last_name, and company_domain fields in the B2B and UP files. |
| Use Case | Trait Label | API Label | Trait Description |
|---|---|---|---|
| B2B | Level | cdpresolution_B2B_seniority_level | Seniority derived from the job title using the Seniority Clustering / Department mapping model |
| B2B | Work History | cdpresolution_B2B_work_history | This field is a JSON formatted work history, which when exists, include data for: company name, position, duration, start_time, end_time, job_description, location, and social_url. |
| B2B - account | Account ID | cdpresolution_B2B - account_cc_id | Unique value for a company id tied to company identifier. This supercedes and replaces the prior company_id field in the IP2C file. |
| B2B - account | Account Address | cdpresolution_B2B - account_company_address | Physical address of company headquarters |
| B2B - account | Account City | cdpresolution_B2B - account_company_city | City of company headquarters |
| B2B - account | Account Domain | cdpresolution_B2B - account_company_domain | |
| B2B - account | Account Employee Range | cdpresolution_B2B - account_company_employee_count | Employee count range associated with the company. This is defined by counting the records within the data set assocatiated with the company and mapping that count into the denoted range. |
| B2B - account | Account Last Updated | cdpresolution_B2B - account_company_last_updated | This is the Unix timestamp of the last update for the company_name field in the B2B and Universal Person files. This field records when the contact record was last confirmed at the company. Note: companies may have multiple 'company_last_updated' values, reflecting the last updates across different employees. |
| B2B - account | Accoun t LinkedIn Profile | cdpresolution_B2B - account_company_llinkedin_url | Corporate LinkedIn URL |
| B2B - account | Account Name | cdpresolution_B2B - account_company_name | Company name associated to the current job title |
| B2B - account | Account Phone | cdpresolution_B2B - account_company_phone | General phone number for the company - to a receptionist or default number. |
| B2B - account | Account Revenue Range | cdpresolution_B2B - account_company_revenue | Revenue range associated with the company. This is derived from the employee count and mapped in accordance with the mapping linked here. |
| B2B - account | Account SIC | cdpresolution_B2B - account_company_sic | The 4 digit sic code(s) associated with the company |
| B2B - account | Account State | cdpresolution_B2B - account_company_state | State code of company headquarters |
| B2B - account | Account Zip | cdpresolution_B2B - account_company_zip | Zip of company headquarters |
| Use Case | Trait Label | API Label | Trait Description |
|---|---|---|---|
| B2B = business | Business Email Last Seen Date | cdpresolution_B2B = business_busines_email_last_seen | The date (unix) by when an email was last seen as contributed via validation or other verifiable data. null values mean that no data is available |
| B2B_B2C | First Name | cdpresolution_B2B_B2C_first_name | First name of the record |
| B2B_B2C | Last Name | cdpresolution_B2B_B2C_last_name | Last name of the records (family name, Sur name) |
| B2B_B2C | Universal Person ID | cdpresolution_B2B_B2C_up_id | Improved person_id, linking all b2c and b2b data. Will eventually replace person_id |
| B2C | Age Range | cdpresolution_B2C_age_range | Age range mappping. |
| B2C | Children | cdpresolution_B2C_children | Are children associated with record? Y/N/Null |
| B2C | Education History | cdpresolution_B2C_education_history | This field is a JSON formatted education history, which when exists, include data for: degree, description, start_time, end_time, institution_name, and social_url. |
| B2C | Gender | cdpresolution_B2C_gender | Gender of contact (M/F/U) |
| B2C | Homeowner | cdpresolution_B2C_homeowner | Probabalistic and deterministic data set to capture home ownership (Yes/Probable). A blank value should be treated as unknown |
| B2C | Income Range | cdpresolution_B2C_income_range | Income range mapping. |
| B2C | Married | cdpresolution_B2C_married | Determination if the contact is married (Y). A blank value should be treated as unknown |
| B2C | Mobile Phone | cdpresolution_B2C_mobile_phone | Mobile number uniquely associated with person, regardless of business or personal association and is also confirm wireless against the FCC portability data |
| B2C | Net Worth | cdpresolution_B2C_net_worth | Estimate of a households total financial assets minus liabilities. Assets include financial holdings such as deposit accounts, investments, and home value. Liabilities include loans, mortgages, and credit card debt. |
| B2C | Personal Address | cdpresolution_B2C_personal_address | Personal Address |
| B2C | Personal Address 2 | cdpresolution_B2C_personal_address_2 | Personal Address 2 |
| Use Case | Trait Label | API Label | Trait Description |
|---|---|---|---|
| B2C | Personal City | cdpresolution_B2C_personal_city | Address city - This is representative of a personal address for the contact |
| B2C | Personal Email | cdpresolution_B2C_personal_emails | Any personal emails (as defined by domain) attributed to this record, excluding any emails previously reported as invalid. |
| B2C | Personal Email Last Seen Date | cdpresolution_B2C_personal_emails_last_seen | The date (unix) by when an email was last seen as contributed via validation or other verifiable data. null values mean that no data is available |
| B2C | Personal Email Validation Status | cdpresolution_B2C_personal_emails_validation_status | The validation status of the associated personal email |
| B2C | Personal Phone | cdpresolution_B2C_personal_phone | The non-mobile, non business related telephone number of the contact. A personal phone number |
| B2C | Persona State | cdpresolution_B2C_personal_state | Address state code (2 letter abbreviation). |
| B2C | Personal Zip | cdpresolution_B2C_personal_zip | 5 digit Zip Code |
| B2C | Personal Zip +4 | cdpresolution_B2C_personal_zip4 | Plus 4 of contact ZIP |
| B2C = personal | Personal Email(s) Supplement | cdpresolution_B2C = personal_additional_personal_emails | Any additional personal emails (as defined by domain) attributed to this record, excluding any emails previously reported as invalid. Stored as a comma-separated array. |
