At CDP Resolution, we recognize the challenges that the digital advertising ecosystem faces as 3rd party cookies start to fade into the past. Our solution is designed to safeguard the open internet and empower users to protect their data privacy. Let's delve into how this solution can benefit various stakeholders in the digital realm.

In an era where privacy is paramount the walled gardens, Amazon, Microsoft, META, Google, and Apple, are steering towards a world where targeting and attribution can't be linked to personally identifiable information (PII), be it in raw form or hashed. With the impending deprecation of 3rd party cookies, the industry is reevaluating its reliance on publisher 1st party data. However, outside of those walled gardens, most publishers and graphs lack the scale to deliver truly scalable target audiences to advertisers. In fact, 50%-70% of publishers' revenue comes from targeted ads using data other than their own. 

CDP Resolution's opt-in-based 1st party ID sharing solution, addresses the challenges of 3rd party cookie deprecation by seeking consumer consent to share the site's cookie ID, IP address, and user-agent. It also provides a privacy-friendly universal ID across sites and devices, regardless of IP address and user-agent changes.

What sets us apart is its emphasis on anonymity. The only parameters we use, such as device first-party IDs, IP addresses, and user-agents, do not inherently identify individuals unless merged with PII or hashed PII. This aligns with Google's FLOC approach, which maintains anonymity unless merged with personal data. However, we goes a step further by being informed consent or opt-in-based, in contrast to FLOC's opt-out approach. With GDPR pop-up consent opt-in rates exceeding 90% for cookies, we anticipate similar opt-in rates, making it a privacy-friendly choice.

CDP Resolution serves as an opt-in-based 1st party ID sharing solution, complementing login solutions for users hesitant to disclose their email addresses everywhere they go. In a rapidly evolving landscape, adopting a scalable, opt-in solution becomes imperative to navigate the changing tides.