Person-Based Intent
Gregory Kotovos, Co-Founder & CPO
Delivr.ai's hyper-targeting capabilities offer significant advantages over traditional marketing approaches, enabling businesses to maximize their return on investment and engage with the most promising prospects. By focusing on individuals within Ideal Customer Profile (ICP) accounts who actively demonstrate HIGH buying intent today, Delivr.ai allows companies to reengage with greater relevancy and speed, optimizing effectiveness across various marketing tactics.
This precision targeting approach addresses several key challenges in modern digital marketing:
- Inefficiency: Serving ads to an entire company or broad market segment is costly and often ineffective. Delivr's hyper-targeting narrows the focus to decision-makers actively showing interest, reducing wasted resources.[1]
- Relevance in messaging: By identifying specific individuals demonstrating intent, marketers can tailor their messaging to address the prospect's current needs and interests, increasing the likelihood of engagement.
- Speed to market: Delivr's real-time identification of in-market prospects allows for rapid activation of targeted campaigns, enabling businesses to reach potential customers at the critical moment of interest.
The advantages of hyper-targeting extend beyond just efficiency:
- Improved conversion rates: By focusing on individuals with demonstrated intent, businesses can expect higher conversion rates from their marketing efforts.
- Enhanced customer experience: Targeted, relevant messaging creates a more personalized experience for prospects, potentially improving brand perception and customer satisfaction.
- Competitive edge: The ability to identify and engage with high-value prospects before competitors can provide a significant advantage in crowded markets.
Delivr's approach to hyper-targeting is particularly valuable in the B2B space, where buying cycles are often complex and involve multiple decision-makers. By identifying specific individuals within target accounts, sales and marketing teams can:
- Develop account-based marketing (ABM) strategies with greater precision
- Prioritize outreach efforts based on individual-level intent signals
- Craft personalized content that resonates with each decision-maker's role and interests
Moreover, Delivr's hyper-targeting capabilities are designed to work seamlessly across various marketing channels, allowing for a cohesive omnichannel approach. This integration ensures that businesses can maintain consistent messaging and engagement strategies across digital advertising, email marketing, social media, and other platforms.
By leveraging Delivr's hyper-targeting advantages, businesses can not only optimize their marketing spend but also create more meaningful connections with potential customers, driving growth and success in an increasingly competitive digital landscape.
Contextualizing 1st Party Data
Gregory Kotovos, Co-Founder & CPO
Delivr.ai has introduced an innovative approach to contextualizing first-party data, revolutionizing how businesses leverage their customer information for targeted marketing and personalization. This innovation combines the power of first-party data with advanced AI-driven contextual targeting to create highly effective, privacy-compliant marketing strategies.
Key Features of Delivr.ai's Innovation
- AI-Powered Intelligence Models: Delivr.ai utilizes AI-driven intelligence models to power synchronized activation of first-party data, enabling personalized engagements at scale. This approach allows businesses to accelerate growth by leveraging precision buyer intelligence data.
- Buyer-Level Intent Platform: The platform provides real-time insights into who is actively expressing interest in a product, service, or brand, what level of intent they're showing based on their actions, and when those actions took place. This granular level of detail allows for highly targeted marketing efforts.
- Ideal Customer Persona (ICP) Filtering: Uniquely, Delivr.ai filters data down to a company's specific Ideal Customer Persona before any investment in outbound tactics is made. This ensures that marketing efforts are focused on the most relevant and potentially valuable prospects.
Benefits of Delivr.ai's Approach
- Enhanced Personalization: By combining first-party data with contextual targeting, Delivr.ai enables marketers to create highly tailored experiences that resonate with individual preferences and requirements.
- Privacy Compliance: The solution respects user privacy while still delivering personalized experiences, preparing businesses for a cookie-less future.
- Improved Targeting: Delivr.ai's approach allows for hyper-targeting of individuals actively demonstrating buying intent, both on and off a company's domain.
- Higher Resolution Rates: The platform boasts a best-in-class resolution rate of over 50% for identifying first-party visitors, which is twice the industry average.
- Comprehensive Audience Insights**: Delivr.ai's identity graph tracks 15 billion activities daily across 1.4 billion devices against 1.1 billion emails, connecting businesses to 98% of their Total Addressable Market (TAM) in North America.
Breaking Free from the “Old World”
- Anonymous Visitor Identification: Delivr.ai helps identify up to 70% of enterprise website visitors who are typically anonymous, providing valuable insights into potential customers.
- Personalized Content Delivery: By leveraging first-party data and contextual targeting, businesses can deliver more relevant ads and content to users based on their interests and behaviors.
- Optimized Marketing Campaigns: The platform enables businesses to focus their efforts on activating the individuals that matter most, potentially increasing ROI and campaign effectiveness.
By contextualizing first-party data through AI-driven insights and advanced targeting capabilities, Delivr.ai's innovation empowers businesses to create more meaningful, personalized, and effective marketing strategies while maintaining privacy compliance and preparing for a cookie-less future.
Contextualizing
1st Party Data
Gregory Kotovos, Co-Founder & CPO
Delivr.ai has introduced an innovative approach to contextualizing first-party data, revolutionizing how businesses leverage their customer information for targeted marketing and personalization. This innovation combines the power of first-party data with advanced AI-driven contextual targeting to create highly effective, privacy-compliant marketing strategies.
Key Features of Delivr.ai's Innovation
- AI-Powered Intelligence Models: Delivr.ai utilizes AI-driven intelligence models to power synchronized activation of first-party data, enabling personalized engagements at scale. This approach allows businesses to accelerate growth by leveraging precision buyer intelligence data.
- Buyer-Level Intent Platform: The platform provides real-time insights into who is actively expressing interest in a product, service, or brand, what level of intent they're showing based on their actions, and when those actions took place. This granular level of detail allows for highly targeted marketing efforts.
- Ideal Customer Persona (ICP) Filtering: Uniquely, Delivr.ai filters data down to a company's specific Ideal Customer Persona before any investment in outbound tactics is made. This ensures that marketing efforts are focused on the most relevant and potentially valuable prospects.
Benefits of Delivr.ai's Approach
- Enhanced Personalization: By combining first-party data with contextual targeting, Delivr.ai enables marketers to create highly tailored experiences that resonate with individual preferences and requirements.
- Privacy Compliance: The solution respects user privacy while still delivering personalized experiences, preparing businesses for a cookie-less future.
- Improved Targeting: Delivr.ai's approach allows for hyper-targeting of individuals actively demonstrating buying intent, both on and off a company's domain.
- Higher Resolution Rates: The platform boasts a best-in-class resolution rate of over 50% for identifying first-party visitors, which is twice the industry average.
- Comprehensive Audience Insights**: Delivr.ai's identity graph tracks 15 billion activities daily across 1.4 billion devices against 1.1 billion emails, connecting businesses to 98% of their Total Addressable Market (TAM) in North America.
Breaking Free from the “Old World”
- Anonymous Visitor Identification: Delivr.ai helps identify up to 70% of enterprise website visitors who are typically anonymous, providing valuable insights into potential customers.
- Personalized Content Delivery: By leveraging first-party data and contextual targeting, businesses can deliver more relevant ads and content to users based on their interests and behaviors.
- Optimized Marketing Campaigns: The platform enables businesses to focus their efforts on activating the individuals that matter most, potentially increasing ROI and campaign effectiveness.
By contextualizing first-party data through AI-driven insights and advanced targeting capabilities, Delivr.ai's innovation empowers businesses to create more meaningful, personalized, and effective marketing strategies while maintaining privacy compliance and preparing for a cookie-less future.
